Month: September 2010

Focus groups should be more like a therapists couch

Josie Allchin

Using the psychoanalytic tradition is more important than simply understanding consumer opinion, says Anna Peters, senior consultant at Promise. Companies who want to understand what consumers really think would do well to consult Freud. In his day, asking patients to recline on a couch was unheard of in polite society. But by asking neurotic patients […]

Satisfaction in the Boardroom?

Josie Allchin

Vincent Golding, account director at Kadence International, gives his view on how customer satisfaction scores can be used more meaningfully in the boardroom You must have noticed the way customer satisfaction only ever gets higher; every year better than the last, everyone gets a pat on the back (some even get a bonus) and the […]

Too cool for school

MaryLou Costa

I met Stephen Cheliotis, chief executive of the Centre for Brand Analysis, at its Soho HQ a few weeks ago for an exclusive briefing ahead of the release of this year’s CoolBrands list. It’s a list of 500 brands deemed to be Britain’s coolest by a specifically chosen “expert council” and a YouGov survey of […]

Page & Moy migrates database and marketing tools

Marketing Week

Page & Moy Travel Group is creating a new marketing database and implementing campaign management software across its Travelsphere, Page & Moy and Just You brands. SmartFocus is providing the marketing solution with the goal of increasing customer insight and better marketing performance for the company.

Last day to secure your card data

David Reed

Today is deadline day if your business handles credit card payments – last chance to get compliant with the data security standards imposed by the payment card industry.

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