Arriva mobile ticket app drives 1-to-1 marketing

A mobile phone application enabling passengers to buy tickets on over 1,000 routes nationwide is allowing transport group Arriva to develop more personalised marketing activity. The m-Ticketing platform was introduced six months ago by Concept Design Technologies and uses the InterSystems Caché object database.

As part of a customer-focused IT strategy, Arriva has already sold over 300,000 tickets via the app, which runs on nine out of ten mobile devices. The system allows the company to transmit small quantities of data at apparently broadband speeds and is one of the largest deployments of its kind.

Information captured from purchases is now being deployed into Arriva’s marketing strategy. Marketing manager Mike Woodhouse said: “Mobile purchasing is the future for travel companies. We are delighted that we have made such quick progress in such a short space of time, moving from the pilot stage to nationwide roll-out within six months – and are now reaping the rewards.”

Customer needs and purchasing patterns from the ticketing database are now being analysed. By giving the company a direct relationship with passengers, Arriva is now able to develop one-to-one propositions, cross-sell products and offer value-added services.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here