Dell builds bespoke customer insight

Dell has undertaken a major upgrade to its business intelligence infrastructure to ensure its business is powered by customer insight. The company is now using a centralised, enterprise data warehouse platform from Teradata as the foundation for its analytics. The upgrade extends a deployment that first began in 2001.

“Business intelligence is vital to Dell and is a critical piece of helping us better anticipate and meet the desires of our customers, driving efficiencies, and gaining critical insights,” said James Franklin, vice president of enterprise business intelligence at Dell. 

“Teradata provides an important enabling technology that helps us understand what has happened, but more importantly what is likely to happen as we forecast future business patterns for our customers and business processes,” he added.Teradata Active Enterprise Data Warehouse is a purpose-built platform that Dell has been able to scale as its requirements have grown.

“We greatly value our relationship with Dell and look forward to helping optimise their environment to meet unique business needs,” said Randy Lea, vice president of products and services, Teradata Corporation. “Dell’s market is dynamic and enterprise analytics enables the business agility needed to spot and take advantage of opportunities in the market and create new operating efficiency.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here