Online advertisers fear $300 billion hit from privacy challenge

A recent complaint filed by privacy groups in the US could have a dramatic effect on internet advertising. According to the latest Rubicon Project report on Q2 activity, the president and CEO of the IAB, Randall Rothenberg, has warned that $300 billion in economic activity and 3.1 million jobs are “at risk”.

Other concerns dominate in the short term, the Rubicon Project notes. “The market currently lacks rules around transactions between publishers, demand partners and their advertisers. This lack of clarity around the rules of engagement has led to price erosion, data leakage and channel conflict within the market,” said COO Craig Roah.

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Marketoonist on GDPR

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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