Umbro extends FA deal

Umbro has given the Football Association a boost ahead of England’s European Championship qualifier on Friday (3 September) by extending its sponsorship agreement through to 2018.

Umbro Kasabian campaign
Umbro Kasabian campaign

The value of the deal was not disclosed but an FA statement says the agreement “represents a significant investment”.

News of the extension comes as the FA continues its search for a new lead partner to replace Nationwide.

A spokesman for the Association says it is “still in talks” with potential backers.

Nationwide ended its long association with the FA in July.

Potential replacements are said to include Spanish bank Santander, Orange and Blackberry.

The sportswear brand is an official supporter of the England team and has manufactured England’s kits since 1952. It is also a supporter of England’s bid to host the 2018 World Cup.

The FA has one other official supporter in Mars and several “suppliers” including Nivea, Tesco and Carlsberg.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here