Mobile on the move
Mark Ritson’s column on how Virgin and Tesco have developed strong mobile businesses at the expense of the traditional operators drew plenty of comment. The story is online at http://www.marketingweek.co.uk/Markritsonmobile. An example of the comments follows:
This has been coming for a long time. Brands like Virgin and Tesco live and breathe relationships and trust. Sadly incumbents have laid the groundwork for their own demise by not addressing the huge operational demands that sit on their backs and freeing up time in order to get close to customers.