New Look relaunches customer mag

New Look is reviving its customer magazine to connect with new and existing customers.

The high street fashion chain has appointed customer publisher Seven Squared to develop a print title and complementary digital content.

The magazine will be distributed quarterly in store and inside a number of women’s newsstand titles from this week.

The 36 page glossy title will have an initial distribution of 2.1m and will be available in the UK, Republic of Ireland, Belgium and France, where New Look has a significant presence.

Sean King, CEO of Seven Squared says New Look wanted a print title that promotes its “affordable and fabulous” fashion and will highlight fashion, celebrity and music trends.

Earlier this year, New Look laid plans for a stock market floatation, but the potential IPO was shelved amid difficult economic conditions.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here