The high street fashion chain has appointed customer publisher Seven Squared to develop a print title and complementary digital content.
The magazine will be distributed quarterly in store and inside a number of women’s newsstand titles from this week.
The 36 page glossy title will have an initial distribution of 2.1m and will be available in the UK, Republic of Ireland, Belgium and France, where New Look has a significant presence.
Sean King, CEO of Seven Squared says New Look wanted a print title that promotes its “affordable and fabulous” fashion and will highlight fashion, celebrity and music trends.
Earlier this year, New Look laid plans for a stock market floatation, but the potential IPO was shelved amid difficult economic conditions.