Charity DM prompts response, survey says

Britain is a nation of givers that actively react to direct mail appeals from charities, according to a study.

A third (33%) of people who make a donation are prompted to make that contribution by mail received from a charity in the post, according to a study by TNT Post.

The survey also found that direct mail is one of the most consistent channels for donation response rates with almost a fifth (17%) of people who have received an unaddressed direct mailer responding to the sender.

Over half (57%) of those who chose to respond to mail appeals have responded via post to make their donation.

The survey also found that almost half (47%) of Britons regularly contribute to a specific charitable cause and a quarter (25%) make a charitable donation on an adhoc basis each month.

The online survey polled 2,000 British adults. It was conducted for TNT Post by Vision Critical between the 7th and 9th of July this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here