The company has recruited Joe Ferry as senior vice president for global guest experience and design from Virgin Atlantic.
He will be based in the IHG head office in Denham and report to chief marketing officer Tom Seddon. He will be responsible for driving innovation and differentiation for the seven IHG brands including Holiday Inn, Crowne Plaza and Hotel Indigo.,
At Virgin Atlantic Ferry held the title head of design and was responsible for creating the airline’s customer experience and brand identity. This included aircraft interiors, uniforms, check-in areas, and the upper class suite.
IHG has also promoted David Anderson to the new role of vice president, brand delivery Asia Australasia and global resorts.
His most recent role was vice president, global brand management for the Crowne Plaza brand and he recently worked on a global brand refresh, planned to take place over the next three years.
Seddon says: “With our strong stable of brands, we are serious about developing a higher profile in the resorts market. David’s IHG experience gives him unique insight into the DNA of our brands and we are confident we will develop hotels in outstanding locations that we know our guests will love.”
IHG recently posted a 6% rise in revenue partially driven by the relaunch of its Holiday Inn brand.
The company is also planning a relaunch of its boutique brand Hotel Indigo ahead of 10 international openings planned for this year.