Royal Mail launches first augmented reality stamp

The Royal Mail has launched the world’s first ’intelligent stamp’ that works with iPhone and Android apps using augmented reality technology.

The stamp is part of Royal Mail’s Great British Railways collection and uses image-recognition technology to direct users towards online content created by Royal Mail.

Users have to download the Junaio app and select the Royal Mail channel to activate the service.

Philip Parker, spokesman for Royal Mail Stamps, said, “This is the first time a national postal service has used this kind of technology on its stamps.

“Through intelligentstamp technology, our stamps will open up to a whole new world of information, interest and fun to collectors and the millions of people who will receive them on letters.”

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here