Barclays pushes Corporate brand launch

Barclays is relaunching its “Corporate” brand with a campaign that aims to push the bank as a “financial partner” in large companies’ “success”.

Barclays is relaunching its “Corporate” brand with a campaign that aims to push the bank as a “financial partner” in large companies’ “success”.

The print, outdoor and direct marketing activity uses the strapline “Power to Help You Succeed” and illustrates the “innovative” banking solutions Barclays Corporate claims to provide clients.

It also aims to push the benefits available to clients because of the closer alignment between the bank’s Capital and Wealth brands.

Barclays Corporate recently realigned within Barclays, moving from being part of the retail banking arm into the new Corporate and Investment Banking and Wealth Management division alongside Barclays Capital and Barclays Wealth.

Richard French, global marketing director for Barclays Corporate, says: “As our business is now focused on larger, more sophisticated corporates, our new brand must speak directly to this audience. From commercial property development in Birmingham to renewable energy generation in Ireland, our clients’ stories are the vehicle in which our brand values are driven.

“The entire focus of the campaign is positioning the corporate bank as a financial partner for success, which will underline the fact Barclays Corporate is an organisation that truly understands the businesses of our clients, and their ambition, and brings together all the capabilities across the Barclays Group efficiently and in a way that will add significant value to their bottom line.”

Running alongside the brand campaign will be ’In Perspective’, a direct marketing/business advisory initiative, an email newsletter and an interactive website offering expert articles, targeted videos and market data covering global trade issues to specific finance solutions.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here