John Lewis pushes autumn fashion

Department store John Lewis is launching a marketing push to coincide with the roll out of its new luxury shop fit and drive sales of its autumn/winter fashion ranges.

The department store has launched its first ever fashion catalogue showcasing its branded and own brand collections, as well as a print, outdoor, online and in-store marketing campaign.

Print ads will appear in glossy fashion titles and supplements and an outdoor camapaign will run on the London Underground throughout September.

John Lewis is also running an eight-week online marketing campaign including display ads, email and search marketing and a partnership with fashion website Fashion Confidential.

The department store has appointed visual merchandising agency Millingtons to develop a shop window advertising display that will be revealed on Friday (10 September). For the first time, John Lewis has dedicated all the windows of its flagship Oxford Street store to fashion.

A customer event will be held in the Oxford Street store on Thursday 16 September to celebrate the opening of its refurbished womenswear department and fashion collaborations with fashion designers Osman Yousefzada, Philip Treacy, William Tempest, Terry de Havilland and Alex Monroe.

John Lewis marketing director Craig Inglis says: “We’re really proud of our fashion offering for the coming season so we’ve gone for a comprehensive marketing push. Our aim is to help drive reappraisal in our offer and to support and drive sales of our assortment in store and, increasingly important, online.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here