Philips is launching an online comedy series as part of its drive to become a lifestyle orientated electronics brand.
The “Nigel and Victoria” series has been created to preview lifestyle products such as iPad accessories, a solar rechargeable power pack, and headphones. Philips aims to engage consumers with reviews about its products in “fun, entertaining way”.
The series of eight, three and a half minute programmes launches today (6 September) and follows the romance between fictional Philips’ marketing director Nigel and Philips’ product reviewer Victoria.
The branded content has been shot in a mock-documentary style and will be broadcast via YouTube and Philips.com.
The Nigel and Victoria story will also unfold on Twitter (@victoriareviews) and Facebook.
The online content was created by Wenneker TV and comedy production company Hoot.
Gary Raucher, vice president and head of integrated communications at Philips Consumer Lifestyle says: “Today’s online savvy consumers expect a brand to do more than simply push its products. Consumers want brands to engage with them in an open and credible way.”
They also want brands to make entertaining content that they can discover for themselves and share online.”
Earlier this year, Philips unveiled “Parallel Lines” a set of short films created in association with Ridley Scott Associates (RSA) to promote its range of televisions.