Tango focuses on Halloween in latest ad activity

Tango’s latest promotional activity will see it look to become Halloween’s ’official’ sponsor.


The soft drink’s owner Britvic is launching a programme of activity this Halloween to drive soft drinks sales in October, which will extend on existing work by ad agecy Bartle Bogle Hegarty.

The Halloween activity will play on the soft drinks brand’s tongue-in-cheek advertising and will extend its popular and long-standing ’side effects’ campaign.

Featuring across all 330ml, and 2l packs from October, symptoms of Tango consumption will be communicated to consumers using the wording ’Too much Tango turns you into a Zombie.’

This will be complemented by a collectable Zombie design and an on-pack message reading ’Don’t be seen dead drinking anything else’.

Zombie PR events will also take place during October and will feature on both www.facebook.com/youvebeentangoed and www.youtube.com/tango.

Adam Goodger, Tango senior brand manager, says: “Increasingly Halloween is providing a big opportunity for retailers to boost their sales. From having a carefully-planned Halloween party to a big night in with a scary film, Halloween is a perfect fit for Tango with its so-called sponsorship and limited edition packaging.”

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here