The soft drink’s owner Britvic is launching a programme of activity this Halloween to drive soft drinks sales in October, which will extend on existing work by ad agecy Bartle Bogle Hegarty.
The Halloween activity will play on the soft drinks brand’s tongue-in-cheek advertising and will extend its popular and long-standing ’side effects’ campaign.
Featuring across all 330ml, and 2l packs from October, symptoms of Tango consumption will be communicated to consumers using the wording ’Too much Tango turns you into a Zombie.’
This will be complemented by a collectable Zombie design and an on-pack message reading ’Don’t be seen dead drinking anything else’.
Zombie PR events will also take place during October and will feature on both www.facebook.com/youvebeentangoed and www.youtube.com/tango.
Adam Goodger, Tango senior brand manager, says: “Increasingly Halloween is providing a big opportunity for retailers to boost their sales. From having a carefully-planned Halloween party to a big night in with a scary film, Halloween is a perfect fit for Tango with its so-called sponsorship and limited edition packaging.”
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.