Nokia signs up Pammy to front N8 viral campaign

Nokia has signed up Pamela Anderson and Gossip Girl star Ed Westwick to front a viral marketing campaign for its new N8 handset, which launches later this year.

The actors will star in a new short feature, The Commuter, which will be shot entirely on the new device.

Agencies who work with Nokia on marketing for its handsets range include Inferno, JWT, MediaCom, Naked Communications and Wunderman. Wieden & Kennedy also work on the corporate account.

Nokia will complement the viral with a competition looking for people to star in scenes alongside the Baywatch babe and Gossip Girl heartthrob via a dedicated website www.starwithpam.com or www.starwithed.com.

The handset manufacturer claims this will be one of the first times that a project on this scale will use a mobile phone for much of the filming process.

John Nichols, head of marketing at Nokia UK, says: “We wanted to create something very special for the launch of the Nokia N8 that showcases the Hollywood quality of its camera.

The boldness of the campaign reflects the boldness of the device itself.

This is all about accessible, fun technology for people to use and enjoy; and that anybody can be a star.”

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here