Web Comment

What you said

Marketing Week columnist Mark Ritson and editor Mark Choueke locked horns in a debate over the value of social media to marketers. The columns are at www.marketingweek.co.uk/Markritsonpeople and http://www.marketingweek.co.uk/Markchouekepeople. See extracts of comments below

In social media’s defence
Who knows whether those who use social media sell more stuff and deliver better shareholder value or customer loyalty? As with mobile advertising and the like, this topic is infected with the sound of vested interest.

Concluding that social media is of limited potential based on the number of Twitter followers accrued by the corporate accounts of a few large brands misses the point. But then you could always continue to do what you’ve always done…
Neil Perkin

A proactive approach to embracing social media is vital. You may not be there, but the conversations about your market, your business will be.
Mark Palmer

Mark Ritson replies
I have no problems with you plugging your whole marketing budget on Facebook and Twitter, but when I turn up with your CMO or managing director to review your marketing plans, you better have a numbers-based explanation for why you spent on Twitter rather than PR or the sales aid or the website.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here