Ex-Radio 1 marketing head to become Fallon’s CEO

Former BBC Radio 1 head of marketing Gail Gallie is to be the new CEO of Fallon, following the departures of founder Laurence Green and creative director Richard Flintham.

Cadbury campaign created by Fallon
Cadbury campaign created by Fallon

Gallie, who was responsible for the BBC being Fallon’s founding client when it was set up in 1998, joins the firm from her own agency, GallieGodfrey, which she set up with former ITV corporate affairs director Jim Godfrey in 2008.

She steps into the agency as it faces major changes. Green is stepping down as chairman and Flintham, who is currently on long-term leave from the agency, will be relinquishing his role as creative director to launch the new venture, alongside former Cadbury marketing director Phil Rumbol.

Magnus Djaba, partner at Fallon, who has been promoted to managing director, will join Gallie on the agency’s board.

Gallie is a former account director at BMP DDB. She handled the 1997 New Labour election campaign, which helped bring Tony Blair to power.

As a head of marketing at the BBC she led the launch campaigns for Cbeebies and BBC Three and strategic overhauls of the core BBC brand as well as Radio 1 and BBC News. before setting up her own agency.

Work handled by her start-up agency GallieGodfrey included a national campaign to champion the role of fathers in children’s lives by fatherhood think tank The Fatherhood Institute.

She is a mentor for The Marketing Hall of Legends (UK) and its Marketing Academy.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here