Mazda names new lead marketer

Mazda Motors UK has promoted Claire Andrews to the role of marketing director, following a restructure of the sales and marketing team.

Mazda Thrills Campaign
Mazda Thrills campaign

She is currently senior marketing manager and steps into her new role on 1 October.

Andrews will report to managing director Jeremy Thomson and is tasked with strengthening “primary-brand positioning and brand experience”.

She became senior marketing manager in April 2010 from the role of brand manager, a position held since 2007.

She has led recent initiatives such as the ’Zoom-Zoom Weekends’ fully integrated campaign and has just commissioned Mazda’s latest sponsorship of ITV1’s new show 71 Degrees North.

The car company says that programme’s content “perfectly compliments” the Mazda MX-5 Thrills campaign, which has the strapline “Once driven, thrills are harder to find”.

Thomson says: “Short term, Claire’s priorities will be to continue to strengthen the brand in the UK market and increase car buyer’s purchase consideration, while successfully launching our cars and consistently portraying our brand as stylish, insightful and spirited across all customer communications and touch points.”

Mazda promoted Mark Cameron to sales and marketing director 18 months ago to reflect the company’s European structure but has now decoupled the marketing function, leaving Cameron as sales director.

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