New York Times builds on global reach for clients

The New York Times Media Group has unveiled a new trade brand identity to reinforce its global advertising positioning and reach.

Now named The New York Times Global, the publisher’s global sales team is looking to attract advertisers from Europe, Asia, the Middle East and Africa with multi-platform media solutions from The New York Times and the International Herald Tribune.

Jean Christophe Demarta, vice president of international advertising at The New York Times Global, says “By rebranding our offering as The New York Times Global we aim to send a strong message that we can help our clients reach some of the most sought after audiences in the world, wherever they are in the world.”

The publisher’s properties include The New York Times, The New York Times (Sunday), the International Herald Tribune, The New York Times International Weekly, The New York Times Magazine, T: Magazine, and NYTimes.com. The company claims more than seven million print readers and 44 million unique users online (source ABC and Comscore).

The group’s global advertising sales network is headquartered in New York with regional offices in Paris, London, Frankfurt, Dubai, Hong Kong, Tokyo and Singapore

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