New York Times builds on global reach for clients

The New York Times Media Group has unveiled a new trade brand identity to reinforce its global advertising positioning and reach.

Now named The New York Times Global, the publisher’s global sales team is looking to attract advertisers from Europe, Asia, the Middle East and Africa with multi-platform media solutions from The New York Times and the International Herald Tribune.

Jean Christophe Demarta, vice president of international advertising at The New York Times Global, says “By rebranding our offering as The New York Times Global we aim to send a strong message that we can help our clients reach some of the most sought after audiences in the world, wherever they are in the world.”

The publisher’s properties include The New York Times, The New York Times (Sunday), the International Herald Tribune, The New York Times International Weekly, The New York Times Magazine, T: Magazine, and NYTimes.com. The company claims more than seven million print readers and 44 million unique users online (source ABC and Comscore).

The group’s global advertising sales network is headquartered in New York with regional offices in Paris, London, Frankfurt, Dubai, Hong Kong, Tokyo and Singapore

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here