The audience is shaping up to be almost as senior as those they will be listening to but now with some of the industry’s best up-and-coming brand marketers present, those attending can expect to feel the energy and dynamism of youth in the room.
The Marketing Hall of Legends and the Academy scheme was set up to help solve the problem of succession planning by developing the potential and vision of young marketers.
The students, who come from a huge variety of professional backgrounds, are currently in the midst of 12 months of mentoring, development and coaching from more than 50 CEOs, CMOs and marketing directors of brands and agencies.
The Academy is sponsored by a number of brands as well as Marketing Week. It was set up by Marketing Hall of Legends CEO Sherilyn Shackell who is now planning for the second intake of scholars next year.