Facebook becomes most used website

People spend more time on Facebook than anywhere else online, including all of Google’s combined properties, according to ComScore.

A total of 41.1m minutes were spent on Facebook in August, equating to 9.9% of total time online. This compared to 39.8m minutes (9.6%) on Google sites, including YouTube and Google.com.

Yahoo sites received a total of 37.7m minutes of dwell time (9.1%), down from 12% for the same period in 2009.

Both Facebook and Google have received considerably more traffic over the last year, climbing from around 5% each in August 2009.

All three web giants have made significant moves over the last 12 months to obtain a greater share of traffic and increase time spent on their sites.

Many key brands are using Facebook pages as their main online destinations, while the social network has, despite criticism over its privacy policy, made it easier for users to post and share content.

Google has made deals with broadcasters, film studios, sports bodies and record labels to show more long-form content on YouTube, while Yahoo has embarked on a year-long ad campaign to revitalise its position in the portal market.

This story first appeared on newmediaage.co.uk

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