New menu boosts McDonald’s

McDonald’s says a strong performance in the UK helped drive a 4.9% increase in global sales in August.

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The fast food chain reported that its limited edition summer barbeque food range helped boost European sales by 2.2%.

US sales grew 4.6% driven by the McCafe restaurants, real fruit smoothies and frappes.

The Asia/Pacific region reported a 7.8% rise in sales driven by locally-relevant menu items.

Jim Skinner, McDonald’s chief executive officer, says: “We’re offering new menu items and classic favourites, including premium and value selections, all for our customers to enjoy in our convenient, contemporary restaurants. We intend to continue our momentum by further enhancing the McDonald’s experience and giving customers even more reasons to visit.”

Last month, McDonald’s promoted its UK chief marketing office Jill McDonald to the role of UK chief executive and president for the fast-food chain’s Northern Europe division.

She replaces Steve Easterbrook who has moved to the newly created position of vice president and global chief brand officer, responsible for CSR, marketing, menu innovation, consumer insight strategic leadership.

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