Nokia hires Microsoft exec as CEO to drive “renewal”

Nokia has appointed Microsoft executive Stephen Elop to the role of president and chief executive in a bid to realise its “full potential” as the telecommunications company looks to play catch up with rivals Apple and HTC in the smart phone market.

Elop replaces Pekka Kallasvuo, who will step down on 20 September.

Kallasvuo, a Nokia veteran and chief executive since 2006, has come under increasing pressure to quit this year as the company struggled to break into the competitive smart phone market.

Operating profit fell 31% to €295m (£249.5m) in the second quarter of the year.

Nokia has moved to boost its brand by bolstering its senior marketing team including bringing in Blackberry marketer Charmaine Eggberry as its senior vice president of marketing and agency executive Steven Overman to the role of vice president, global head of marketing creation.

Jorma Ollila, chairman of the Nokia board of directors, says in a statement that Elop, who currently heads Microsoft’s business division, has the “right industry experience and leadership skills to realise the full potential of Nokia”.

“The time is right to accelerate the company’s renewal; to bring in new executive leadership with different skills and strengths in order to drive company success,” he adds.

Yesterday (9 September), Nokia unveiled its latest effort to make inroads in the smart phone market with the launch of the N8, which will launch globally later this month.

Prior to Microsoft, Elop held a number of senior executive positions including stints at Juniper Networks, Adobe Systems. and Macromedia.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here