Nunwood bolsters shopper insight division

Global insight specialist Nunwood has recruited Asda marketing and retail strategist Craig Ryder, to be its global head of shopper insight, analytics and activation.

Ryder was heavily involved in developing Asda’s “We Sell For Less” programme, which was created to drive price and value perception amongst the supermarket’s customer base.

He will have a key focus on further developing Nunwood’s shopper insight, which combines bio-metrics and a qualitative approach with commercial analytics and modelling.

Nunwood has recently recruited a number of industry experts to head each of its specialist divisions, including Vodafone’s global director of customer insight Andy Moore to lead brand and financial services specialist David Conway to lead customer experience management.

Chief strategy officer James Walker, hired from Accenture, says: “We will continue to hire global thought leaders for each of our areas of expertise. Craig will make a great addition to the team, ensuring our clients benefit from the best strategic direction and expertise.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here