Myleene Klass to star in new Dubai tourism campaign

Myleene Klass is to star in a new ad campaign for Dubai which aims to position the emirate as a desirable place to work and live.

The ad will run on 16 October during the Channel 4 coverage of the Dubai Dewhurst Stakes, a high-profile horseracing event held at the Newmarket racecourse in Suffolk.

The promotional campaign, which has the tagline ’in Dubai every day is an opportunity’, aims to personalise the Dubai experience.

The fictional film segments of the ad were developed by London production company New Moon and tell the story of four characters whose lives crossover in Dubai.

Klass takes the feature role – a stylish woman attending a horse race at Dubai’s Meyden racecourse.

Dubai hosts the world’s richest Group One horse race, the Dubai World Cup, which is now worth $10m and takes place annually in March.

The campaign was supported by Dubai-based Falcon and Associates, a company charged with delivering initiatives to help with the long-term strategic positioning of Dubai as part of the United Arab Emirates by partnering with businesses and government departments.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here