Nintendo unveils ad campaign for Super Mario 25th anniversary

Nintendo is launching a new television advertising campaign today (13 September), celebrating 25 years of its most iconic games series – Super Mario.

Nintendo

The ad, created by Karmarama, features famous faces including Jonathan Ross, Ant & Dec, Jamie Cullum, Ashley & Peri from Diversity, Jamie Redknapp, Lawrence Dallaglio, Jodie Kidd, Iain Lee, Sarah-Jane Crawford and the original games master Patrick Moore.

Real Super Mario fans aren also shown, talking direct to camera about their favourite Super Mario memories and what he has meant to them in their lives.

The ad aims to celebrate the quarter of a century since the original Super Mario Bros was released for the Nintendo Entertainment System (NES). Mario has since become one of the most globally recognised characters in the world of entertainment, with more than 240 million units sold globally.

The advert will be screened for the first time today at 8:45pm, during Coronation Street on ITV.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here