The Sun unveils ads to promote Buzz

The Sun is unveiling a multi-million pound marketing campaign entitled ’Entertainment Bottled’ to promote Buzz its new Saturday magazine, which launches on 18 September.

The magazine will be the focus of the star-studded adverts, created by WCRS, featuring TV stars including Bruce Forsyth, Denise Van Outen, Louie Spence and George Lamb.

Buzz, which will be free with The Sun on Saturdays, replaces the existing TV Mag. It will feature TV news and big name celebrity interviews, alongside fashion, food and home pages and a revamped TV listings section.

A series of TV and outdoor ads directed by top comedy director Bryan Buckley – made famous by his work on Orange’s cinema campaign – will feature a star-studded cast of TV personalities in a stately home setting in what is set to become one of the most iconic marketing campaigns of the year.

Denise Van Outen, Louie Spence, Tina O’Brien, Keith Lemon, George Lamb, and Bruce Forsyth come together in a campaign that takes inspiration from the high-end world of fragrance advertising – with the added twist of The Sun’s unmistakable sense of mischief and fun.

The Sun’s marketing director Barnaby Dawe says: “Buzz will take everything that’s great about the TV and entertainment world and bottle it into a fantastic weekly read – and we’ve come up with a marketing plan to match. From the launch of Buzz perfume at Harrods, to Bruce Forsyth’s tap dancing in a stately home, this campaign is guaranteed to create a buzz around town.”

As a teaser to the magazine launch, The Sun launched a perfume also called Buzz earlier this month, working with eminent parfumier to the stars Roja Dove to bottle the scent of entertainment.

It was promoted via two scented billboards outside Harrods and is available for purchase from the Roja Dove Haute Parfumerie on the 5th floor of Harrods at £59 for 50ml.

The ads hit screens last week with a series of ten-second teaser ads starring Denise Van Outen and Louie Spence asking the question ’What is buzz?’ A series of 30 and 40 second ads will hit screens today (September 13) and the campaign will continue for 12 weeks.

Dominic Mohan, editor of The Sun, says: “Buzz takes everything The Sun is famous for – and bottles it for a new generation of readers. It’s an unmissable weekly read.”

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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