Customers buying Berghaus products in-store or online can now rate their purchases and add their opinions to the brand’s website.
Berghaus aims to study the information customers provide in order to drive sales by helping customers make more informed decisions about their purchases.
Positive reviews will be highlighted on the homepage to encourage click through and boost website traffic.
The new service will be actively promoted both in-store and through its other electronic marketing channels.
Berghaus marketing director Sarah Sculpher says: “By adding reviews and opinion from likeminded customers…we’re able to provide more valuable information than before.
“This helps customers through the purchasing journey and improves the overall experience of the Berghaus brand.”
Berghaus launched its e-commerce site in May, which was developed in partnership with its parent company Pentland Group, having previously operated a brand-only website.
Social commerce technology company Bazaarvoice provided Berghaus with the new online customer feedback application.