Heat magazine sparks advertising review

Bauer-owned celebrity title Heat is holding a pitch for its advertising account barely eighteen months after appointing Rapier to the account.

Incumbent Rapier is understood to be fighting off competition from Team Saatchi and CHI & Partners.

Bauer Media-owned Heat appointed integrated agency Rapier in January 2009 after a pitch against above-the-line agencies. Rapier wrestled the account from incumbent Quiet Storm, which had held the account for eight years.

Since being appointed in January of last year Rapier has created integrated campaigns for the weekly gossip magazine and its assoicated radio station and website.

Rapier was behind the YouTube film pushing Heat magazine that featured glamour model Katie Price singing about recent rumours about her mental health.

Figures from ABC from January-June 2010 show that Heat’s weekly circulation was 417,163, down from 445,192 copies per week from the same period the year before.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here