Nokia begins sortie on smartphone market with handsets launch

Nokia has unveiled the handsets it will use to fight back in the high-end smartphone market.

Speaking at the Nokia World exhibition in London, Niklas Savander, Nokia’s executive VP of markets, said the devices’ location-based functionality would play a key role in the fightback in a market increasingly dominated by devices using Android and Apple operating systems.

The company announced three new smartphones, the Nokia E7, C7 and C6, and officially unveilled its flagship Nokia N at the event. All will use the Nokia-backed Symbian operating system.

“Today our fight back to smartphone leadership shifts into high gear,” said Savander. “Despite new competition, Symbian remains the most widely used smartphone platform in the world. Our new family of smartphones introduced today feature the all-new Symbian OS, rewritten to be faster, easier to use, more efficient and more developer friendly.”

Nokia also unveiled a new beta version of it’s Ovi Maps service, which has improved information on public transport facilities and features real-time traffic alerts and parking restrictions in major cities around the world.

In addition, the maps services have improved search capabilities and let users share their location via text messages or email to other browser-enabled phones.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here