Sainsbury’s closes in on Asda

Sainsbury’s is continuing to close in on rival Asda, according to the latest Kantar Worldpanel UK supermarket share figures out today.

The third largest supermarket grew its share by 5.5% to 16%, beating the total market growth of 4%, while Asda’s growth was well below at 2.6% for the 12 weeks to 6th September.

Sainsbury’s has now grown market share ahead of the market for 19 successive quarters.

Although it retains its number two spot, Walmart-owned Asda’s market share dropped from 17.4% to 17.2% compared to the same period last year.

Tesco’s growth was in line with the market and it retains its number one market share position with 30.8% of the total market.

Morrisons recorded the largest market share grab of the big four, growing 5.9% over the period compared to last year.

The latest figures reflect the continuing trend of UK consumers demanding freshness and quality at affordable prices, according to a Kantar Worldpanel spokesman.

Waitrose has also benefited from this trend growing by 9.3% to achieve a 4/1% total market share.

Meanwhile discounters continue to underperform with only Lidl recording a slight increase in market share this month. Netto shed 6% of its share compared to last year.

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