Former Microsoft chief marketer named CEO of Final Fantasy maker

Microsoft’s former consumer marketing chief in the UK, Mike Fischer has resurfaced as president and chief executive of gaming company Square Enix.

Final Fantasy
Final Fantasy

Fischer left his job as consumer and online marketing officer for the technology company in the UK in June and has since taken the top job at the Japanese firm, which makes the Final Fantasy and Dragon Quest games’ series.

Last week, Microsoft appointed Samsung’s top European marketer Mikah Martin-Cruz as chief marketing officer for its UK consumer and online division.

It is not clear if Martin-Cruz replaced Fischer but he will also oversee the marketing of Mircosoft’s Windows, on-line and mobile consumer products and services. Martin-Cruz also has responsibility for Microsoft Advertising.

Microsoft declined to comment on the change.

Prior to consumer and online oversight, Fischer was general manager of marketing at Microsoft.

Before joining the Windows maker, he had stints as vice president of entertainment marketing at Sega and at video games developer Namco, where he was director of marketing.

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