Former Microsoft chief marketer named CEO of Final Fantasy maker

Microsoft’s former consumer marketing chief in the UK, Mike Fischer has resurfaced as president and chief executive of gaming company Square Enix.

Final Fantasy
Final Fantasy

Fischer left his job as consumer and online marketing officer for the technology company in the UK in June and has since taken the top job at the Japanese firm, which makes the Final Fantasy and Dragon Quest games’ series.

Last week, Microsoft appointed Samsung’s top European marketer Mikah Martin-Cruz as chief marketing officer for its UK consumer and online division.

It is not clear if Martin-Cruz replaced Fischer but he will also oversee the marketing of Mircosoft’s Windows, on-line and mobile consumer products and services. Martin-Cruz also has responsibility for Microsoft Advertising.

Microsoft declined to comment on the change.

Prior to consumer and online oversight, Fischer was general manager of marketing at Microsoft.

Before joining the Windows maker, he had stints as vice president of entertainment marketing at Sega and at video games developer Namco, where he was director of marketing.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here