Holland & Barrett brings in rugby star for sports push

Vitamin supplement retailer Holland & Barrett has signed up former England rugby star Martin Corry to star alongside TV presenter Gethin Jones in its New Year TV campaign

Corry will be used in the ads, created by Big Communications, to push the retailer’s range of sports nutrition products. The campaign will feature 10, 20 and 30-second spots, with Corry featuring in one of the ads.

January will be the roll out date for the ads pushing the retailer’s sports range, while Jones’ previous set of ads for the retailer will reappear in October before the new set of ads hit.

Holland & Barrett appointed Leicester-based agency Big Communications to handle its £7m ad account in September 2009.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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