Ritson doesn’t rule out social

Do people actually read Mark Ritson?

I’m not sure some have got the gist of his article on social media (MW 2 September). I thought he was saying social media is OK, but when comparing it to other forms of promotion it may not be as cost-effective, or get a better return on investment. He also points out the relative popularity of celebrities on social media sites compared to brands.

I think his article stands up really well, and that some of the responses miss his point entirely.

Andrew Levy

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here