Over 70 per cent of consumers want to interact with businesses using social media. Yet only 30 per cent of companies are equipped to handle it, according to a recent survey commissioned by Siemens Enterprise Communications.¹ Katy Howell, immediate future managing director, discusses how to engage.
Anssi Vanjoki, Nokia’s executive VP and board member, has resigned just three days after the company announced the replacement of CEO Olli-Pekka Kallasvuo with Microsoft’s Stephen Elop.
Brands are being urged to sign-up to a new ’fair-trade’ style pledge to end exploitative marketing to children.
Bauer-owned Heat has appointed CHI & Partners to its advertising account following a competitive pitch.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?