Over 70 per cent of consumers want to interact with businesses using social media. Yet only 30 per cent of companies are equipped to handle it, according to a recent survey commissioned by Siemens Enterprise Communications.¹ Katy Howell, immediate future managing director, discusses how to engage.
Sopexa, the company which promotes French food and wine, is understood to be talking to agencies. Sources say the marketing and promotional body wants to consolidate its advertising needs. It has used K Advertising, the Brompton Agency, Ardley Phillips Horrell and two Dublin-based agencies, Doherty Advertising and Padbury Advertising, for previous campaigns. Products marketed by […]