Twitter partners with YouTube and Yahoo! in site overhaul

Twitter has overhauled the design of its home page in a bid to boost advertising revenues.

The micro-blogging service says the refresh makes it easier for users to post photos, videos and maps. Twitter users can now post directly onto the page without navigating away.

In addition, users will also be able to “drill down” easier to find out more about other Twitter users and their Tweets.

The company says it has reached an agreement with 16 partner sites including YouTube, Yahoo! and Flickr to embed content on its site.

Twitter is looking to boost user engagement on the site to increase dwell time and increase the site’s appeal to advertisers.

It also hopes that giving brands the opportunity to use multimedia content will boost advertising revenues.

Evan Williams, chief executive of Twitter, says: “What advertisers on Twitter are looking for is engagement. This will improve that out of the box.”

Twitter began selling ads called “promoted tweets” in April, which allowed companies pay to have messages appear at the top of search pages on the site.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here