If this week’s issue of Marketing Week seems weightier than usual, it’s something you’re going to have to get used to. This week sees the second edition of a new quarterly section called Digital Strategy. Its superbly incisive features are produced for us by our colleagues at sister title New Media Age. This means that Digital Strategy benefits from the relationships that already exist between the very best journalists that cover interactive marketing, and the most successful and innovative digital practitioners within brands.
So what you’ll find from page 27 in this week’s magazine is a heavy dosage of expert brand management in the sometimes opaque worlds of social media, user experience, affiliate marketing and online video. And New Media Age editor-in-chief and Marketing Week columnist Michael Nutley ties the four separate pieces together with his view of the challenges posed by the need to integrate all your digital activity.
If part of our job is to keep you up to date and fully briefed on the constantly evolving digital world, I would contend that our regular editorial content already covers a fair amount of ground. What the quarterly Digital Strategy section aims to do, however, is top up and consolidate that knowledge. Let us know what you think of the new section, especially if you see opportunities for improvements or added value.
“You’ll find a heavy dosage of expert brand management in the often opaque worlds of social media, user experience, affiliate marketing and online video”
And the reason I’m warning you to get used to a heavier publication is that we’re launching another section of the magazine in our 14 October issue. Data Strategy, a monthly magazine previously aimed at a small number of you, will become a monthly section of Marketing Week from next month.
Just as we hope that Digital Strategy covers the growing need for information on how to use online tools to aid your brand strategy, we know from your feedback that an increasing number of you have responsibility for housing and utilising your company’s customer data for the purposes of effective marketing. David Reed, who has edited Data Strategy since its launch in 2004, is now working with our team of writers to ensure the content of the new section addresses your needs for greater effectiveness and ROI.
Elsewhere in this issue, Sonoo Singh, editor of Pitch, celebrates the latest tranche of the Agency Reputation Survey. The opinions of more than 500 marketers, polled by YouGov, have formed an updated league table of agency capability.
From page 61 in this week’s magazine, three agency high flyers give their views of the ways in which marketing services agencies need to evolve. If you qualify to receive your copy of Marketing Week on a complimentary basis then you can also visit http://pitchcreative.marketingweek.co.uk to find out where your agency falls in the new league rankings.
Mark Choueke, editor
For more information or to book your place at the Annual go to www.theannual.co.uk