Consumer spending over Christmas set to drop

Consumer spending in the run up to Christmas is expected to drop by £2.3bn, according to a study, as the public face up to the effects of the Government’s planned spending cuts.

The research from, which comes as the 100-day count down to Christmas begins, also shows that consumers plan to spend less on gifts this year than in previous years.

British consumers are expected to spend £9.3bn on gifts this year compared with £11.6bn in 2009.

Almost three quarters (72%) of consumers plan to use discount vouchers to cut the cost of the festive season.

The comparison site expects an increase in retailers issuing vouchers this Christmas as both consumers and business get “savvier about ways to reduce spending”.

Sian Harrison, Voucher Expert at moneysupermarket, says: “People are getting savvier about ways to reduce their spend by spreading their spending and using vouchers. Retailers are savvier too and this Christmas we expect a bumper crop of deals and discounts to be offered to attract budget-conscious consumers.”

Shoppers are also looking to spread the cost of Christmas and the research claims that as many as one in five have already started their shopping.

The research follows a report carried out by GfK NOP on behalf of the European Commission which revealed that consumer confidence rose for the first time since February in August.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here