The 40 second ad continues with the strapline ’Cinema: why advertise anywhere else’ and like the first ad is the result of a competition won by students from the National Film and Television School (NFTS).
The latest ad will run on DCM screens from 1 October
The NFTS competition is part of a long term plan to build stronger ties with the film industry and support new talent through the NFTS. DCM will be continuing the campaign next year with another competition kicking off this October to produce both a 2D and 3D commercial.
DCM has just signed a contract to handle ad sales for the Vue cinema chain, giving the compnay 80% of the market by UK admissions.