Metro now offers Foursquare functionality so that users can view restaurant and film reviews when they ’check- in’ to relevant places.
The publisher worked with social media agency Diffusion on the initiative as part of its strategy to have a multiplatform presence.
It also runs a twitter feed for spoof anchormen Donnie Fox and Bill Craze from Metro.co.uk’s METime campaign launched earlier this year, which encouraged users to ’Grab some METime’ throughout their working day.
Jamie Walters, digital director at Metro says: “Foursquare is a cutting edge social tool that helps users find new ways to explore cities, making it the perfect fit for Metro’s Urbanite and City Clicker audiences. We are really excited to be the first UK newspaper to take advantage of this platform and I am sure users will find our reviews helpful when they are on the move and exploring the UK’s cities.
Foursquare’s proposition is based on geo-tagging so users can tell people where they are. There is some debate as to the immediate value to brands. Read a recent column on the issue here