Metro content available on Foursquare

Metro has become the first UK newspaper to feature editorial content on the social networking site, Foursquare.

Metro now offers Foursquare functionality so that users can view restaurant and film reviews when they ’check- in’ to relevant places.

The publisher worked with social media agency Diffusion on the initiative as part of its strategy to have a multiplatform presence.

It also runs a twitter feed for spoof anchormen Donnie Fox and Bill Craze from Metro.co.uk’s METime campaign launched earlier this year, which encouraged users to ’Grab some METime’ throughout their working day.

Jamie Walters, digital director at Metro says: “Foursquare is a cutting edge social tool that helps users find new ways to explore cities, making it the perfect fit for Metro’s Urbanite and City Clicker audiences. We are really excited to be the first UK newspaper to take advantage of this platform and I am sure users will find our reviews helpful when they are on the move and exploring the UK’s cities.

Foursquare’s proposition is based on geo-tagging so users can tell people where they are. There is some debate as to the immediate value to brands. Read a recent column on the issue here

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here