As new media age revealed last month, News International is to relaunch notw.co.uk, charging readers £1 per day access or a four-week subscription for £1.99.
An iPad app is to follow at a separate weekly charge of £1.19.
The website will hinge on exclusive video and photographic content, with new software providing “a slick and exciting web-friendly experience,” according to a statement released by News International this morning.
News of the World’s companion magazine, Fabulous, will also relaunch its website www.fabulousmag.co.uk, featuring enhanced content from its print version. Access to this site will be included in notw.co.uk subscription prices.
Rebekah Brooks, News International CEO said: “The News of the World website will be the third of our titles to launch a paid-for digital proposition in under four months. News International is leading the industry by delivering on its commitment to develop new ways of making the business of news an economically exciting proposition.”
Colin Myler, editor of the News of the World, said: “This is a very significant moment in the history of the News of the World. The paid site makes the most of our heritage, presenting our unique content with a real focus on exclusive video and pictures.
“Our new digital sites and apps will showcase our agenda-setting stories, celebrity exclusives and world-class investigative journalism, plus our unrivalled sports coverage, to give our audience unbeatable value.”
Registered customers will be given an introductory offer at launch.
This story first appeared on newmediaage.co.uk