Coca Cola hits the catwalk

Coca Cola GB is to be the official soft drink partner of London Fashion Week and the London Fashion Weekend.

The soft drinks company has signed a three year deal with the event and will hold the official partner status until September 2012.

London Fashion Week begins today (17 September) and Glacéau’ will be the official soft drink. Diet Coke will be the official soft drink of London Fashion Weekend – a consumer event taking place immediately following London Fashion Week

Previously Coca Cola Great Britain has produced a number of collectable limited edition bottles with some of fashions most well known names including Manolo Blanhik, Matthew Williamson and Patricia Field.

Joan O’Connor, head of brand PR for Coca-Cola NWEN says:” This is a really good fit for brands such as Glacéau vitamin water’ and Diet Coke’ and will enable us to continue to build a long term and credible association with British fashion.”

Coca-Cola has just been named as the world’s most valuable brand for the 11 consecutive year in Interbrand’s annual study.

Find details of the Marketing Week Sponsorship Summit on 20/21 October at www.thesponsorshipsummit.com

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