Coca Cola hits the catwalk

Coca Cola GB is to be the official soft drink partner of London Fashion Week and the London Fashion Weekend.

The soft drinks company has signed a three year deal with the event and will hold the official partner status until September 2012.

London Fashion Week begins today (17 September) and Glacéau’ will be the official soft drink. Diet Coke will be the official soft drink of London Fashion Weekend – a consumer event taking place immediately following London Fashion Week

Previously Coca Cola Great Britain has produced a number of collectable limited edition bottles with some of fashions most well known names including Manolo Blanhik, Matthew Williamson and Patricia Field.

Joan O’Connor, head of brand PR for Coca-Cola NWEN says:” This is a really good fit for brands such as Glacéau vitamin water’ and Diet Coke’ and will enable us to continue to build a long term and credible association with British fashion.”

Coca-Cola has just been named as the world’s most valuable brand for the 11 consecutive year in Interbrand’s annual study.

Find details of the Marketing Week Sponsorship Summit on 20/21 October at www.thesponsorshipsummit.com

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here