Facebook Places launches in the UK

Facebook Places, the social network’s much-anticipated location-based offering, has rolled out in the UK.

Facebook Places lets people check-in at real-life locations, similar to existing mobile services Foursquare and Gowalla.

The US launch last month showed how brands could create their own ’Place’, such as a coffee shop on Oxford Street, to increase engagement with Facebook users.

At the time of launch Facebook did not allow any paid ads with Places, but the company did say additional opportunities would come through the development of any apps using the Facebook API.

Brands will either be able to create their own tools that integrate location functionality or work with third-party applications.

Speaking to new media age last month Neil Kleiner, head of social media at Havas Media Group, said location services are predominately used by early adopters at the moment.

“In the UK, Facebook has 26m active users and 10m of them only access it though their mobiles. There are no barriers to adoption because users don’t have to get their heads around being a ’mayor’ like on Foursquare, for example,” he said.

Rival location-based services Foursquare, Gowalla and Yelp are all using Facebook’s API to develop products that integrate with Places.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here