Giant Kellogg’s Cornflakes box lands on M4

Kellogg’s Cornflakes has installed a 23 metre giant cornflakes box in London as part of an outdoor brand campaign.

The cornflakes box will be located at JCDecaux’s Torch site along the M4, for three weeks.

Kellogg’s branded wraparound coincides with JCDecaux’s decision to upgrade the outdoor site to a digital screen.

The outdoor activity complements a current television campaign and outdoor campaign including rail and roadside ads, planned by Carat and booked by Posterscope.

JCDecaux says the site sits on the busiest stretch of the M4 between London and Heathrow Airport and provides 1.8 million views each week.

A Kellogg’s spokesperson says: “The M4 torch provides a unique opportunity for Kellogg’s Corn Flakes to remind people about the best way to start each day.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here