PricewaterhouseCoopers rebrands as PwC

PricewaterhouseCoopers is to rebrand globally to PwC as part of a brand overhaul aimed at differentiating itself from the other “big four” professional services networks.

The company says that the change will “modernise how it represents its worldwide network to its clients”.

New branding includes a logo consisting of the initials “pwc” in lower-case and a new colour palette and fonts for online and offline company literature.

The new visual identity will go live on 20 September when the company’s websites around the world will be relaunched. PwC says that logo was designed to be “easier to use and better suited to digital and online use”.

Although never officially rebranded, the network has been widely known internally and externally as PwC since in its formation in 1998.

Moira Elms, PwC’s global leader of brand and communications, says that the company’s growth over the past ten years prompted the decision to make a change now.

“A concise consistent brand position makes it easier for people to appreciate who we are, what we do, and how we operate across markets,” she adds.

Dennis Nally, chairman of PwC International, adds: “”We think our new brand expression visually distinguishes PwC in the same way that the quality and expertise of our people differentiates the experience of working with PwC.”

KPMG, Ernst & Young and Deloitte make up the “big four” networks. Deloitte rebranded in 2003, dropping “Touche” from its name.

The new branding was created by PwC’s global brand team, its network leadership team and brand consultancy Wolff Olins.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here