Tetley is unveiling its first TV ad campaign in a decade starring its iconic Tea Folk characters as part of a £9m through-the-line campaign.
The first TV ad launches today (20 September) during Coronation Street on ITV1, while the MCBD created campaign will be supported by outdoor, online and DM activity.
Creative from the campaign was drawn by Richard Ollive, who worked on the Tea Folk ads in the 80s after taking over from Tony Cattaneo, the very first animator.
Ollive produced over 10,500 drawings for the campaign and worked alongside The Mill to weave the 3D and 2D animation into the live action. Film composer Guy Farley produced the sound track for the ad, wich was recorded with a 65 piece orchestra at the famous Abbey Road studios.
A second TV spot will be unveiled on 2 October during The X Factor, which will feature the Yorkshire group ’finding their feet in an exciting new world’.
Tetley senior brand manager Adele Henkes says: “In the years, the unwavering support from the public has been unbelievable; our office is full of letters, pictures, drawings and emails telling us how fond they are of the gang and how much they are missed.”
Tetley confirmed the return of the iconic Tetley Tea Folk in its advertising, nine years since they last appeared on TV screens last month.
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.