Blomefield’s main remit will be to look at emerging digital issues such as e-privacy.
“The industry is facing huge and exciting change, particularly with regards to technological innovation in advertising,” said Blomefield.
“Engaging with government to ensure mutual understanding and management of its concerns is a crucial role and one I am looking forward to.”
The organisation’s regulatory issues were previously dealt with by the AA’s former senior public affairs manager Jim Rothwell until his exit in April 2010.
Blomefield joins the AA from law firm DLA Piper, where he worked across clients such as Tesco, Amazon and Experian on a range of policy issues and government relations in the e-commerce, consumer law, and online advertising sectors.
“Will’s knowledge of the issues driving advertising regulation and his experience in the digital field will put our members at the forefront of debate,” added Sue Eustace, AA’s director of public affairs.