Ainsworth-Wells has been marketing director at Visit London since 2004 and takes the role as the capital gears up to host the London 2012 Olympic Games.
She takes on the responsibilities of communications director Ken Kelling, who has moved to work at the Torch Relay team in London 2012, and takes control of all of Visit London’s marketing and brand functions, along with communications and public relations, including consumer PR and corporate and public affairs.
Ainsworth-Wells oversaw the implementation of the “Only In London” global campaign for the capital last year.
Prior to joining Visit London, she worked in the radio industry at EMAP Radio, and at Heart FM as head of promotions and sponsorship. She then moved to the Evening Standard before joining Visit London in 2004.
Sally Chatterjee, Visit London chief executive says: “We have a busy year ahead as we support the lead-up to the 2012 Olympic Games, the thousands of conferences and visitors, and the numerous other exciting events around this city – and we know Martine will bring her passion and experience to make it all happen.”
The body is also looking at how to attract the attention of tourists who are not just visiting for the Olympics with its Limited Edition London campaign.