Ainsworth-Wells takes Visit London hot seat as Olympics loom

Visit London, the body tasked with boosting business and tourism in the capital, has promoted Martine Ainsworth-Wells to the new position of director of marketing and communications.

Martine Ainsworth Wells
Martine Ainsworth Wells

Ainsworth-Wells has been marketing director at Visit London since 2004 and takes the role as the capital gears up to host the London 2012 Olympic Games.

She takes on the responsibilities of communications director Ken Kelling, who has moved to work at the Torch Relay team in London 2012, and takes control of all of Visit London’s marketing and brand functions, along with communications and public relations, including consumer PR and corporate and public affairs.

Ainsworth-Wells oversaw the implementation of the “Only In London” global campaign for the capital last year.

Prior to joining Visit London, she worked in the radio industry at EMAP Radio, and at Heart FM as head of promotions and sponsorship. She then moved to the Evening Standard before joining Visit London in 2004.

Sally Chatterjee, Visit London chief executive says: “We have a busy year ahead as we support the lead-up to the 2012 Olympic Games, the thousands of conferences and visitors, and the numerous other exciting events around this city – and we know Martine will bring her passion and experience to make it all happen.”

The body is also looking at how to attract the attention of tourists who are not just visiting for the Olympics with its Limited Edition London campaign.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here