IPC Media’s Look launches shoe tie-in with Office
IPC Media’s Look magazine is launching its first major retail partnership to coincide with London Fashion Week.
Look has teamed up with shoe retailer Office in the creation of The Look Shoe for Office, a Look-branded suede, heeled, ’party’ shoe.
The product will be previewed at The Look Show, a catwalk event at this year’s London Fashion Week.
“The Look brand is phenomenally in-tune with its readership, and is rightly famous for delivering innovation in print, online and in person,” said Look publishing director Julie Lavington.
“This new partnership with Office brings the Look experience into retail for the very first time. Office are the perfect partner for this.”
Marketing of the shoe will launch on 30 September in the magazine and online, with a launch event held at Office’s flagship store at Westfield, London.
The shoe will be available in store from 8 October, retailing at £88.
Launched in February 2007, Look currently has monthly sales of 1.3 million. Following a redesign in February the site has grown it users by 49% in the last six months.
