On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Tim Hawley, former global marketing director of Bacardi, which brands impress him:
Betfair, the internet betting exchange, is to list on the London Stock Exchange in a bid to build its inernational operations.
McDonald’s has promoted marketing director Alistair Macrow to take over as its top UK marketer, following the promotion of Jill McDonald to CEO.
Peter Rowe, managing director of Affilinet UK, discusses the use of online promotions to generate sales and customer leads for a brand. Brands continue to create ever more user-friendly and secure environments to encourage consumers to make purchases online. As a result, consumers have come to expect the highest standards from the digital purchasing process; […]
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
